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Visitor analytics for trade fairs.

More than visitor numbers: real decisions.

  • 25 years of stand-building experience
  • GDPR-compliant
  • Family business from Germany
Get in touch
Rendering: exhibition stand with a timber wall and truss. Light-blue detection cones fall from the sensor onto the visitors, each standing in a blue ring Trussmounted at approx. 6 m Sensorapprox. 3 × 3 cm Powerone socket is enough Visitorscaptured anonymously

over90 %

of our customers book VISPAL again for their next trade fair.

Messe Frankfurt

Partner of Messe Frankfurt

VISPAL can be booked in the Messe Frankfurt exhibitor shop.

HELLAMEYLECasambiHelen of TroyNEURA RoboticsMavicLeica GeosystemsHydro

From visitor numbers to decisions.

Numbers alone don’t get you anywhere. VISPAL is trade fair analytics with sensors: alongside the visitor numbers, it delivers concrete recommendations for action. Backed by the figures and 25 years of trade fair experience.

Measure

Camera sensors capture visitor numbers, behaviour patterns and interactions.

Standard: visitor numbers, dwell time, walking routes

And beyond that:

  • Behaviour patternsWho just looks, who stops, who starts a conversation.
  • InteractionsWho touches an exhibit, looks at a screen or talks to staff.
  • CorrelationsHow exhibit, stand layout and staff relate to one another.

Understand

Data turns into patterns and correlations between visitors, stand and staff.

  • HotspotsWhere visitors go and stay.
  • Dead spaceWhich square metres nobody enters.
  • Conversation rateHow many visitors talk to your team, and why.

Decide

You get recommendations for space, exhibits and staffing.

  • Stand layoutWhich zone should grow and which should shrink.
  • Exhibit placementWhat belongs at the aisle edge.
  • StaffingWhen and where your team is needed.
Rendering: the stand on day one of the show. Visitors crowd around the screen columns at the front; at the back, a staff member waits alone at the high tableCrowded at the frontat the screensEmpty at the backhigh table and exhibitsMany walk past
Rendering: the same stand close up. The sensor on the truss captures the visitors at the columns and a passer-by; the staff member stands alone at the high table, and nobody is at the exhibitsSensoron the trussstopsdwell timewalks pastroute capturedStaff waiting aloneno conversationExhibits without visitorsat the back wall
Rendering: the stand from above. Blue hotspots at the columns; the rear half of the stand is marked as empty spaceDead spacenobody enters itHotspotsvisitors stay hereWalking routesfrom the aisle to the stand
Rendering: the stand after the recommendations. Visitors spread across the whole areaExhibits to the aisle edgeExhibit placementThe whole area is workingStand layoutStaff at the aisleStaffing
  1. Stand
  2. Measure
  3. Understand
  4. Decide

Dead spacecosts rent.

Trade fair analytics in practice: real results from real stands.

Two evaluations to read.

78 %

of the attention was on a single side of the stand.

HELLA, Select Congress 2026, Stuttgart

View case study (German)
The HELLA stand at Select Congress 2026 in Stuttgart with the stand team
HELLA stand, Select Congress 2026

10 % → 25 %

One tenth of the stand area received almost a quarter of the attention.

NEURA Robotics, Automate 2026, Chicago

View case study (German)
The NEURA Robotics stand at Automate 2026 in Chicago
NEURA Robotics stand, Automate 2026

All results in your online dashboard.

VISPAL customer portal, overview: the verdict in one sentence at the top, the stand from above in the middle with zones shaded in blue and three numbered findings, and on the right the show in figures compared with the previous show VISPAL customer portal, space and layout: zone plan with selectable layers, next to it a finding with a figure, zone comparison and recommendation, and below it the visitors per show day VISPAL customer portal, PDF presentation: preview of the landscape slides with the download button

Views from the customer portal with sample values (shown here in German)

  • Your data in the online dashboardEvery customer gets their results in the online dashboard and can download them there.
  • PDF for management meetingsThe dashboard generates a clean PDF presentation of your results.
  • Live evaluationoptionalOn request, the platform evaluates the visitor data during the show itself.
3 cmThe VISPAL sensor from the front: a small black square with a blue shimmering lens in the centre

That’s how small the sensor is.

The sensors don’t bother anyone. Most visitors don’t even notice them, because they are far too small.

One call. We take care of the rest.

Booking VISPAL takes you 25 minutes. Then we take over: we gather the information we need ourselves and coordinate directly with your stand builder. You don’t have to worry about anything else.

CallBook a meetingSend an email
Your effort

One call/Send the stand plan/Choose an installation option

Our part

Sensors and equipment/Shipping or on-site installation/Installation plan/Evaluation of the show/Online dashboard and PDF/Debrief

What you learn Rendering: an exhibition stand seen from above at an angle. The floor is divided into five blue zones of varying intensity. Glowing lines show the visitors’ routes from the aisle through the standPosition analysis

VISPAL Analytics

How many visitors come, which routes they take and how long they stay.

 Close-up rendering: a visitor touches the exhibit; next to him, a staff member talks to a visitor. All three are outlined in blue, and the rings of the two in conversation are linkedBehaviour analysis

VISPAL Vision

What visitors actually do on the stand, not just where they stand.
Visitor numbers
Walking routes
Dwell time
Heat map and comparison of stand zones
Behaviour patterns
Interactions with exhibits and staff
Correlations between visitors, stand and staff
Request a quoteRequest a quote
Always included

Shipping both ways, illustrated installation guide, remote support during the show, online dashboard with PDF download.

Options
Installation+Dismantling
by us, separately or together
Express evaluationorLive evaluation
one of the two

Not convinced yet?

Then try VISPAL without much effort or investment.

Rendering: a large exhibition stand, pale like an architectural model. Only the exhibit area is in colour: a blue square on the floor, above it a sensor with a cone of light, inside it four visitors with rings. Next to it stands an open cardboard box
The entry point

VISPAL One

We evaluate one area of your stand, for example the exhibit area or a presentation space. In the full quality of VISPAL Vision, for one zone.

  • one sensor, one zone of up to 10 × 10 m, one fixed price
  • on any stand, whatever its size
  • afterwards you decide whether to measure the whole stand
€799fixed priceEnquire about VISPAL One

What else VISPAL measures.

Rendering: a talk with a stage, the audience highlighted in blueEvents and talksHow many listen and how long they stay.
Rendering: hall with truck and fence, sensor cones above the siteSites and logisticsMovements in the yard and on the access road.
Rendering: passers-by in front of a large advertising screen on a building façadeOutdoor advertisingWho stops in front of the screen.
Rendering: fenced substation with transformers and a pylon, sensor cones at the fence and gateSecuring critical infrastructureWho approaches the fence and gate.
Erik Maier holding a VISPAL sensor with its cable

The technology on one sheet.

Sensorapprox. 3 × 3 cm, barely visible on the truss
Mountingtypically on the truss, but also possible on any wall or other surface
Installationapprox. 30 minutes for a 400 m² stand
Powerone standard (Schuko) socket, approx. 500 W
InternetStand Wi-Fi or network cable. Included in Frankfurt, possible without your own stand Wi-Fi
Lead timeusually two weeks
Reportwithin 5 working days after the trade fair. Express within 2 days possible. Live dashboard and live evaluation also possible
LanguagesGerman and English

FAQs about trade fair analytics.

Your question isn’t listed? Write to us or book a meeting.

What is trade fair analytics?

Trade fair analytics shows what actually happens on your stand: how many visitors come, which routes they take, where they stop and where they talk to your team. VISPAL measures this with camera sensors and derives recommendations for space, exhibits and staffing.

How does visitor analytics work on an exhibition stand?

Small camera sensors, about 3 × 3 cm in size, hang from the truss, on a wall or on another surface. They capture visitor numbers, walking routes, dwell time, behaviour patterns and interactions. You receive the evaluation in the online dashboard and as a PDF presentation.

How is trade fair analytics different from visitor counting?

Visitor counting tells you how many people were there. Trade fair analytics with VISPAL Vision also shows what visitors do: who just looks, who stops, who touches an exhibit and who starts a conversation.

Is the visitor analytics GDPR-compliant?

Yes. VISPAL captures visitors anonymously: no faces, no names.

What does trade fair analytics cost?

To try it out, there is VISPAL One at a fixed price of €799: one sensor, one zone of up to 10 × 10 m. For VISPAL Analytics and VISPAL Vision you receive a quote.

How much effort is visitor analytics for us?

Booking takes you 25 minutes. After that we gather the information we need ourselves and coordinate directly with your stand builder.

When do I get the results?

You receive the report within 5 working days after the trade fair. On request there is an express evaluation, or a live evaluation during the show itself.

Get in touch

Write to us or book a meeting right away.
We usually get back to you the same working day.

Erik Maier

Managing Director, FREUNDE Messebau

+49 157 3766 2515
info@freunde-messebau.de

We use your details only to answer your enquiry. More in our privacy policy (German).

Where is the sensor?

Somewhere on this exhibition stand there is a VISPAL sensor. Can you find it?

A large MEYLE exhibition stand in an exhibition hall, with trusses beneath the hall ceiling
MEYLE stand, faces blurred