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Standsbuilt byfriends.

Personal support, from the first sketch to dismantling.

Model of the planning office: four people working on plans and a stand model
25years of stand building
55friends on the team

Every stand starts at the table.

Stand planning, design and costing are done in-house.

Model of the warehouse: shelves with transport crates, a forklift, a truck being loaded

Everything from one source. One point of responsibility.

Design, construction, production, transport and installation: one contact for everything.

Long-standing partner firms

Joinery, technology and finishing are handled by firms we are friends with.

Our own warehouse

From here your stand goes onto the truck and off to the show.

500+exhibition stands built
Model of the arrival in the hall: truck, pallets, two fitters with a plan

Then we build it.

Model of a two-storey exhibition stand under construction with eight fitters

Our own installation crew

We handle installation and dismantling ourselves.

Construction

Walls, furniture and floors for your stand, double-deck builds included.

Technology

Lighting, media and trusses, planned together with the stand.

Graphics

Printing and fitting, from lettering to illuminated letters.

A stand takes shape.

This is what it looks like in real life: Layher, bauma 2025. Five stages, from the first plan to the stand party.

  1. 11 months before

    Planning

    Planning at the computer in our Sindelfingen office
    Planning at the computer in our Sindelfingen office
  2. 14 days before

    Arrival

    Briefing before the first move
    Briefing before the first move
    The material arrives by boom lift
  3. Installation

    Building

    Illuminated letters on the 8-metre wall
    Illuminated letters on the 8-metre wall
    The logo goes into place
    Every connection fits
  4. Final day

    Finishing touches

    Final adjustments to the lighting
    Final adjustments to the lighting
    Detail of the stand lighting
  5. Show

    Done

    The suspended centrepiece above the stand
    The suspended centrepiece above the stand
    Stand party at Layher
The result

1,000 m² on two levels.

11 months
Planning
16 people
installation crew on site
260 m²
double-deck
“Thanks to your support, bauma 2025 was a complete success.”

Rebecca, Marketing Manager, Layher

Model of the finished two-storey exhibition stand with guests at the stand party
“From the creative concept and the planning through to flawless execution, Klaus and his team impressed us with professionalism, passion and a keen eye for detail.”

Candice Roland, Salomon

45 exhibition stands in 15 years. Now there is a permanent showroom.

100+clients who stay
SalomonLayherHOKA ZFSuuntoSchöffel EDAGSauberFlughafen Stuttgart Leica GeosystemsBlack DiamondMavic

More projects

Exhibition stands and showrooms from 60 to 1,000 m².

Model of measurement with VISPAL: sensors on the truss, light-blue cones, blue rings beneath the visitors

The stand is up. What next?

VISPAL anonymously measures what happens on your stand.

Frequently asked questions

What does FREUNDE Messebau take care of for an exhibition stand?

Design, construction, production, transport and installation, right through to dismantling the stand after the show. You have one contact for all of it.

Do you only build custom exhibition stands?

Mostly. We design and build most of our stands individually. We also build modular and rental stands, just less often.

Does FREUNDE build everything itself?

Planning, warehouse and installation crew are our own. Joinery, technology and finishing are handled by long-standing partner firms we have been friends with for years. Responsibility for the whole stand stays with us.

How long does a project take?

That depends on the project. For Layher’s stand at bauma 2025 we planned for 11 months and built for 14 days. The Salomon showroom in Heilbronn took 6 months of planning and 24 days of installation.

Do you also build showrooms?

Yes. Since 2026 Salomon has had a permanent 400 m² showroom at INTERSPORT redblue in Heilbronn, and Auto Bebion a 100 m² one in Magstadt.

Tell us about your next trade fair.

We usually get back to you the same working day.

Phone
+49 7031 632 03-80
Email
info@freunde-messebau.de
Address
Friedenstraße 11, 71069 Sindelfingen
Hours
Mon–Fri, 8 am–6 pm (CET)
Exhibition stand on day one of the show: many visitors at the front, empty at the backSensor on the truss captures visitors and their behaviourTop view of the stand with hotspots and dead spaceThe same stand after the recommendations: visitors spread out

VISPAL by FREUNDE Messebau

Visitor analytics for exhibition stands.

More than visitor numbers: real decisions.

Anonymous and GDPR-compliant. The sensor measures 3 × 3 cm. More than 90% of our customers book VISPAL again for their next trade fair.