45 exhibition stands in 15 years at Redblue. Now there is a 400 m² showroom.

Starting point

For Salomon, RedBlue in Heilbronn is the central stage in retail – but instead of setting up and dismantling a temporary stand four times a year, the brand wanted a permanent presence there.

Since 2011 we have supported Salomon at this location with 45 exhibition stands, most recently on 280 m² – a proven presence, but its recurring effort was no longer in proportion to the visibility the brand wanted.

Salomon therefore commissioned us to plan and build a permanently installed showroom – after the last temporary build, we created a permanent 400 m² presentation space at the same location.

Objective and implementation

Objective: after years of using a flexible exhibition system, and with the Sindelfingen showroom being given up, a permanent, high-quality showroom was to be created.

How we delivered it: concept

Spatial concept: Elongated, open showroom with merchandise walls on both sides & workstations in the middle, lounge with TV wall at the far end, meeting room at the entrance.

Visitor flow: Clear longitudinal axis from the entrance on the right through the merchandise walls, ending at the lounge/TV wall.

Planning

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Production

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Installation

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Handover

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